To maximise the club’s impact in its local community, improve the fan experience on home matchdays and to strengthen the relationship between the club and its supporters. To create new fans for Leyton Orient by engaging effectively with people in the club’s local area, whilst also engaging regularly with the club’s existing, and extremely valued, fans. To develop new schemes involving local schools, community groups, grassroots football teams and other organisations to help more people engage with Leyton Orient. To increase the club’s outreach in East London and Essex.