Company Name:
Salford City
Location:
Salford
Vacancy Type:
Permanent
Position:
Club
Advertising End Date:
26 Oct 2025

About The Role

Head of Principal Partnerships

Salary: Competitive depending on skills and experience

Contract Type: Permanent, full time (40 hours)

Team: Commercial 

Location: Various SCFC sites across Manchester and Salford.

 

The Purpose:

 

Salford City FC is seeking a dynamic, commercially astute leader to join our ambitious team as Head of Principal Partnerships. This pivotal role will shape and deliver strategic partnerships with global brands, driving value, visibility and long-term growth for both the club and our partners. The role will ensure that all contractual rights and obligations are fulfilled, partner objectives are met, and long-term relationships are nurtured.

 

The Role:

 

  • Manage and grow day-to-day relationships with principal commercial partners, acting as the key point of contact.
  • Deliver partnership rights and obligations to the highest standards, across digital, matchday, and community channels.
  • Develop and execute activation plans in collaboration with internal teams including marketing, content, matchday operations, and community engagement.
  • Track and measure partnership performance, providing clear reports and insights to both partners and the Chief Business Officer.
  • Lead regular review meetings with partners to showcase ROI and explore opportunities for growth.
  • Identify and implement innovative activation opportunities that enhance both the partner’s brand and Salford City FC’s profile.
  • Ensure seamless brand integration across all club platforms, maintaining a premium and professional standard.
  • Represent the club with professionalism and integrity at all partner and industry events.
  • Willingness and ability to work evenings/weekends and travel for fixtures and partner events.

About The Candidate

  • Proven experience in partnership management, ideally within sport, entertainment or media sectors.
  • Strong stakeholder management skills, with proven ability to engage senior executives from global brands.
  • Strong communication and presentation skills, both written and verbal.

 

We’re looking for a hands-on, confident and commercially savvy relationship-builder who thrives on ownership and impact. You’ll be the trusted face of Salford City FC for our principal partners. You will be someone who brings warmth, professionalism and strategic clarity to every interaction. With a sharp eye for detail and a creative mindset, you’ll design and deliver standout activations across digital, matchday and community platforms, always ensuring seamless brand integration and premium standards.

 

You’ll be proactive and data-driven, able to translate performance insights into compelling narratives that deepen engagement and unlock growth. Comfortable in working with a variety of stakeholders, you’ll represent the club with integrity and energy at every event, adapting to the demands of a fast-paced and busy schedule.

 

You’ll be a collaborative force in this role and you’ll work seamlessly across teams to ensure partner success while contributing to the club’s wider commercial goals. Coordinating across teams, inspiring innovation and championing the club’s values as we build lasting, high-impact partnerships are important.

 

You’ll be highly organised and capable of managing complex projects with precision and flair, bringing creativity and fresh thinking to every project and partnership. As a natural problem-solver, you’ll be proactive and adaptable, able to navigate fast-paced environments with confidence.

 

Above all, you’ll bring a genuine passion for football and an excellent understanding of the sports business landscape. You’ll be ready to make a meaningful impact at a club that’s ambitious, progressive and proud of its strong partnerships.

 

This role requires a degree of flexibility, with occasional evening and weekend work expected to support partner events and key club initiatives. We’re looking for someone who’s comfortable adapting to the rhythm of the football calendar and thrives in dynamic environments. Your commitment to delivering exceptional partner experiences will sometimes extend beyond standard office hours, and we’ll ensure you’re supported to do so in a way that’s balanced and rewarding.

 

You’ll need a full, clean driving licence for the role and the ability to travel when needed.

About The Club

The Club is fully committed to safeguarding all children, young people and adults at risk who engage in our activities.  We recognise that we have a responsibility to safeguarding the welfare of vulnerable groups and we have policies and procedures in place which all of our staff are trained in and are expected to adhere to as part of their employment. An offer of employment will be subject to receipt of satisfactory DBS check (depending on the role), satisfactory references and proof of eligibility to work in the UK.

Salford City FC  is an equal opportunities employer and we welcome applications from anyone suitably qualified. We positively welcome and seek to ensure we achieve diversity in our workforce and that all job applicants and employees receive equal and fair treatment. We encourage applications from all candidates regardless of age, race, gender, gender identity, gender expression, religion, sexual orientation, disability, or nationality.

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