Head of Venue Sales in West Bromwich - EFL (English Football League)

As the Head of Venue Sales you will be in charge of the Club’s venue sales function, driving commercial revenue through the proactive sale of stadium spaces, hospitality facilities, conference and event rooms, matchday experiences, and other club-owned venues.

This is a senior commercial role responsible for developing and executing the venue sales strategy, maximising occupancy and revenue, building long-term client connections, and be in charge of a high-performing sales team.

The successful candidate will combine strong strategic thinking with a hands-on sales approach, finding new business prospects while developing existing client and agency relationships.

Some of your duties will include:

- Sales strategy and revenue growth

- Business Development

- Leadership

- Matchday and Event Sales

- Reporting and Commercial Management

Essential Criteria:

Significant senior-level experience in venue sales, hospitality, events, conferencing or a comparable commercial environment.
Proven track record of achieving and exceeding substantial sales and revenue targets.
Strong new business development and account management experience.
Experience managing, coaching and motivating a sales team.
Excellent commercial awareness and negotiation skills.
Strong understanding of the events, hospitality and venue market.
Experience managing complex client relationships and high-value contracts.
Excellent communication, presentation and interpersonal skills.
Strong analytical skills with the ability to interpret sales data and make commercially informed decisions.
Excellent communication skills both written and verbally
Full driving licence
Right to work

Desirable Criteria:

Experience working within a football club, sports organisation, stadium, arena or major entertainment venue.
Experience selling premium hospitality or major sporting/event experiences.
Knowledge of stadium operations, matchday environments and event delivery.
Experience working with CRM and sales pipeline management systems

Equality and Diversity

West Bromwich Albion FC is an equal opportunities employer and is committed to provide equality and fairness for all employees and opposes all forms of unlawful and unfair discrimination and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy and maternity.

Safer Recruitment

West Bromwich Albion is committed to safeguarding and promoting the welfare of children, young people and adults at risk, therefore expects all staff and volunteers to share this commitment.

WBA’s Safeguarding, Equality and Whistleblowing policies can be accessed here https://www.wba.co.uk/club/about-us/club-policies

It is unlawful for the Club to employ anyone who is involved with regulated activity who is barred from doing so and we will carry out rigorous pre-employment checks and screening.

References, Proof of Identity and Right Work in the UK checks will be required and carried out for this post.

Head of Venue Sales

About The Role

About The Candidate

About The Club

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