Marketing & CRM Executive

• Plan and execute marketing campaigns to drive ticket sales, memberships, merchandise, hospitality, and event attendance.
• Ensure campaigns are effectively delivered across all club channels, including email, app, website, social media, in-stadium, and print materials.
• Work closely with internal teams to develop marketing plans that align with club objectives.
• Develop targeted engagement strategies to increase fan retention, matchday attendance, and long-term supporter commitment.
• Use CRM data to track fan behaviour, segment audiences, and deliver tailored marketing communications that enhance fan experience.
• Drive engagement and upward movement across all levels of the supporter loyalty ladder, from first-time attendees to lifelong supporters.
• Support matchday activities by creating and delivering marketing materials via the big screen, snap frames, and the PA system.
• Write PA scripts that promote upcoming campaigns, ticket offers, merchandise, and fan engagement activities.
• Oversee the PA announcer to improve matchday experience and ensure effective delivery of marketing messages on matchdays.
• Assist in the execution of fan engagement initiatives, such as contests, promotions, and announcements, to enhance the matchday experience.
• Ensure that marketing messages are consistent across all touchpoints and align with overall club campaigns.
• Manage the club’s CRM system, ensuring data is clean and is used effectively for fan engagement and marketing campaigns.
• Deliver segmented and automated email marketing campaigns that drive engagement and revenue.
• Track and analyse email campaign performance, making data-driven recommendations to improve effectiveness.
• Produce high-quality marketing materials for digital and print campaigns using basic graphic design skills (Adobe Photoshop, Canva, or similar).
• Ensure all marketing visuals align with the Club’s brand guidelines and tone of voice.
• Collaborate with the Media Assistant and Media & Communications Manager to develop engaging promotional content.
• Upload artwork onto the M6 Midpoint Billboard in a timely manner, as per client briefs. 

• A proactive and accountable approach, with the ability to take ownership of responsibilities and ensure the effective delivery of key objectives

• Strong interpersonal skills with a consistent team-player attitude and the ability to build excellent working relationships

• Proven experience in executing marketing campaigns within sport, events, or entertainment

• A solutions-oriented mindset, using initiative and common sense to resolve problems

• Comfortable working in high-pressure situations and to tight deadlines

• Strong understanding of multi-channel marketing, including email, social media, website, and print

• Proficient in using CRM systems to deliver targeted, data-driven campaigns

• Excellent written and verbal communication skills, with the ability to write PA scripts and engage with fans on matchdays

• Strong organisational skills with the ability to manage and prioritise multiple campaigns simultaneously

Desirable

• Experience in matchday marketing, including content delivery via big screens, snap frames, and PA systems

• Knowledge of loyalty schemes and supporter engagement strategies

• Understanding of fan behaviour and customer journey mapping

• A genuine interest in football